Do you have open units? Are your rates too low?
HCMI’s High-Octane Marketing Services Will Boost Your Occupancy and Your Profit Margin and Position YOU as the “Provider of Choice”
There are a bundle of reasons you may not be getting the results you want from your marketing:
 Do you have a buzz-wordy marketing message that doesn’t clearly differentiate yourself from the competition and communicate your strengths?
Does your message demonstrate how you’ll make life better for your residents and their families – better than it would be anywhere else?
Is your marketing team a little too “green”…or maybe they’re just spread too thin?
Are you unclear about who your ideal, “top-buyer’s” are and what they really want most in Senior Living?
Are you having a hard time finding, getting the attention of and closing your ideal customers?
Are you worried that by the time you figure out what’s wrong with your marketing, the plummeting revenue will have you and your organization in hot water?
If you answered “Yes” to one or more of the questions, we can help.
It starts with one more question… What Are You Known For?
If we asked your “top buyers”, your competitors, or your referral sources what your organization is known for, what would they say?
When your reputation in the community doesn’t match what you intended it to be – or doesn’t really exist – it signals a gap in your marketing that impacts your bottom line. There’s some sort of breakdown in getting the right message delivered to the right people in the right way.
HCMI is known for reaching out to hospitals, physicians and healthcare staff, community partners and educators to gain referrals and increase occupancy. (In one case, occupancy skyrocketed from 40% to 100% in only 8 months!)
We know exactly how to pinpoint the breakdown in your marketing and what to do about it.
| “Hands-down, Sonya has the best tools, the best metrics and the best strategies.
With this, she is disciplined and dedicated to making continuous and remarkable improvements. She invests countless hours above and beyond her professional responsibilities to assure that other employees and colleagues have a mentoring path to achieve their professional aspirations. She is truly gifted and anyone who works with her will value those gifts." |
You Choose: We’ll Coach Your
Marketing Team or We’ll Join It
We offer MARKETING CONSULTING services where we analyze your current market strategy, systems and people – and train your staff to become successful marketers. You’ll enjoy:
 Improved performance for communities at all levels: start-up, turn-around, and going from good-to-great.
Realistic and practical recommendations for creating consistency and accountability within your marketing team.
Expert mentoring to build the confidence and competence of your team.
Extensive and comprehensive Market Analysis to redirect marketing efforts and boost revenue – NOW. We also offer CONTRACT MARKETING services where we add one or more senior-level, proven marketing professionals to your team (on a short-term basis) to optimize occupancy.
You’ll get the expertise you need without an additional long-term fixed cost. And as an added Bonus – your existing marketing resources will soak up the knowledge, confidence, competence and motivation to succeed.
You’ll quickly attract positive visibility and build relationships within the community – creating a strong base for continued success (including many referrals!).
You’ll have the advantage of short term replacement of a non-performing, or non-existent, team member. While in place, we will help you find your long-term fit: We have the expertise and resources to Recruit, Hire, and Train your next long-term employee.
We’ll fill an urgent gap on your marketing team – whether you’ve acquired a new property, you’re turning around an underperforming property or you’re replacing a team member who’s on leave. How would you like a waiting list
full of your ideal, top-buyer customers?
Sonya Sullins
Human Capital Management Institute LLC
9106 Aspen Grove Lane, Madison, WI 53717
p (608) 831-4400 f (608) 827-0848
Toll free (877) HUMAN10 ~ 877-486-2610
Website: www.humancapitalmanagementinstitute.com
Email: sonya@humancapitalmanagementinstitute.com
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