Disillusioned Long-term Care Executives -
Whether You Realize It
Or Not,
Profits Are Leaking Out Of Your
Organization Through 3 Holes
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High
Turnover |
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Retention of
the Best |
Low
Productivity |
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Highly Engaged Teams |
Customer Dissatisfaction |
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Customer Devotion |

Disillusioned Long-term Care Executives -
Are Unmotivated Employees and
High Turnover Affecting Your
Profitability
and Making it Difficult
to Provide the Level
of Care
You Want For Your Residents?
You went into this business to provide quality care and quality of life… to make a difference in the lives of residents and their families.
Instead…
You’re sick of blowing your labor budget with overtime due to covering the shifts of undependable workers.
You regularly receive complaints from family members, residents or your staff. Even worse is when you hear about it from the State.
Your best employees lose morale and even quit because they’re frustrated by your worst.
You’re in danger of receiving a Statement of Deficiency every time an employee doesn’t show up for work.
Your reputation in the community is suffering – along with your referrals.
Not exactly what you had in mind, is it?
Don’t Believe the “This is Just How
Things Are in Healthcare” Myth
My programs have been proven to achieve almost double the industry average for employee retention. One of our multi-facility clients achieved median retention of 88.89%!
It’s true, labor expenses are higher than ever and real challenges exist related to finding and keeping the strongest, most talented employees.
- Research from Columbia University and SHRM shows that it costs 150% of the annual wage of a professional (“exempt”) employee to replace her.
- Conservative estimates from SHRM shows it costs 30%-50% of the annual wage to replace an entry-level employee.
- And it gets worse, estimates for replacing executive level employees are 300%-500%.
This is something to take very seriously!
The only way to get the most out of your investment and become the provider of choice is to actively train, coach, retain and develop the team you already have. Build a Team of Engaged and Loyal Employees
that Puts Your Residents’ Needs First
It really is possible.
Here are just a few of the enhancements I’ve implemented at long-term care facilities that were once plagued by the same problems you face today:
Revenue goes up because you maximize and leverage your Human Capital: satisfied, loyal employees help keep costs down and positive word of mouth attracts new residents.
Workers’ compensation claims go down, saving tens of thousands of dollars in premiums and in lost time.
People show up for work on time (management won’t be frantically calling around at 11:00 PM to find a replacement or covering the shift themselves).
Front line caregivers empathize with the nuances of the most demanding residents and treat them with genuine compassion and respect.
Retaining the best workers creates trusting relationships with residents and families. Customers are willing to pay more when they feel secure and connected to the staff.
Residents benefit from excellence in care provided by an engaged, well-trained, committed team of caregivers…people who know what needs to be done and can’t wait to do it.
Policies are followed – so there’s no danger of being out of compliance.
Employees are more productive at work – even suggesting new ideas to make processes faster and easier.
Every complaint is treated as an opportunity to provide awesome service recovery…turning the harshest critics into raving fans.
The strongest employees stay because they like the new culture. High retention forever plugs the cash flow leak caused by excessive turnover.
You can experience these differences, too… Let me help you find -and fix-
what’s getting in the way of your goals.

“...Sonya … combines the intellectual fire-power, the ability to be both strategic and tactical, with a deep passion for improving the quality of life for residents…”
“I have worked with Sonya Sullins for years. In my 19 years of professional experience, I have yet to encounter someone like Sonya who combines the intellectual fire-power, the ability to be both strategic and tactical, with a deep passion for improving the quality of life for residents, families and team members in the various communities. She combines her professional commitment to improve the resident experience, the caregiver experience and the family experience with a passion for taking care of the human side AND the business side of an organization. She was able to evaluate our operations, implement a systematic yet understandable approach and deliver real results. Our organization was able to achieve median retention rates of 88.89% - saving hundreds of thousands of dollars.
Her approach is endearing and motivating. People really want to get involved and be part of the change. She is a gifted speaker and motivator. Hands-down, she has refined this process to be effective and measureable. It is easy to see that she is disciplined and dedicated to making continuous and remarkable improvements. Ms. Sullins is truly gifted and anyone who works with her will value those gifts."
Jonathan Moyer
CEO/Owner |
Sonya Sullins
Human Capital Management Institute LLC
9106 Aspen Grove Lane, Madison, WI 53717
p (608) 831-4400 f (608) 827-0848
Toll free (877) HUMAN10 ~ 877-486-2610
Website: www.humancapitalmanagementinstitute.com
Email: sonya@humancapitalmanagementinstitute.com
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